San Francisco Passes First ‘Do Not Mail’ Resolution in Nation

San Francisco Passes First ‘Do Not Mail’ Resolution in Nation

City Calls On California To Give Citizens Choice Over Junk Mail

SAN FRANCISCO, March 31 — The San Francisco Board of Supervisors today passed a resolution calling on California to create a Do Not Mail Registry giving its citizens the choice to stop receiving unwanted junk mail.

Though non-binding, the resolution represents the first time American lawmakers have withstood pressure from the direct mail industry and the U.S. Postal Service to side with the majority of Americans.

Sponsored by Supervisor Ross Mirkarimi, the board approved the resolution by a 9-2 vote.

“Until now, junk mailers have stifled all efforts to give Americans what they want: an enforceable, comprehensive solution to junk mail’s waste and annoyance” said ForestEthics Executive Director Todd Paglia. “San Francisco is the first city in the United States to take political action against junk

mail, marking the beginning of a long-awaited government intervention to protect citizens from relentless and predatory junk mailers.”

Bills calling for Do Not Mail Registries have failed in more than 20 states, despite widespread frustration with junk mail. A 2007 Zogby poll revealed that 89% of Americans support the creation of a national registry.

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